Our Experience

Our clients represent a wide variety of industry types, businesses and interests, from consumer packaged goods to B2B to non-profits. Although their situations are diverse, their strategic needs have some core commonalities. Leap's research guides our clients through issues such as:

Loyalty

• Who is loyal to my product?
• What audience segments should be top priority for me?
• Who is ripe for switching?
• Why am I losing sales/market share?

Relevance

• How does my product fit into today’s lifestyle?
• Is my product becoming more useful? Or less?
• What products are threatening mine?

Brand development/positioning/messaging

• What does my brand stand for? What do competitors stand for?
• What features and promises would be most compelling?
• How should my messages reflect the specific needs of audience segments?

Execution/performance

• Is my advertising impacting awareness and preference?
• Am I adjusting to market trends and prepared for market changes?
• Are my competitors out performing me?

New product development

• What new products would be relevant to my audience? To growth audiences?
• Will my new product incite trial?
• What unmet needs are relevant to my category?
• What is the ideal price point, package size, flavor profile?